With much doom and gloom around the high street, Forest Sofa seem to be bucking the trend !
Week one sales in 2012 are up by 25% on 2011 figures, and this coming in a shorter 3.5 day week compared to the equivalent 4.5 day week in 2011.
But it appears these extraordinary sales are not just a 'one week wonder', with week two sales also proving to be stronger than anticipated. Management have commented on the pleasing results but remark that two good weeks don't make a year.
"Retailers and Forest staff must continue to work hard, and work together, to ensure 2012 can see sales levels maintained after the great start we have had."
The company is actively looking to add to it's 48 strong team with positions currently being advertised including a search for two experienced upholsterers, as well as joiner and shop fitter.
The Forest Sofa Website continues to evolve with new models being launched regularly and continued investment in management time developing new leather products and sourcing exciting new leathers for the coming year. The performance of the Sofa Collection website, a Forest Sofa initiative that drives consumers interested in Forest product directly to retailers stores continues to grow in popularity with month on month website traffic steadily increasing. Customer searching for aniline leather sofas can easily find the website and once there are directed to their nearest stockist.
Sales of Chesterfield sofas are currently a part of the sales uplift with retailers price discounting to maximise public interest in January.
Sales of Chesterfield sofas are currently a part of the sales uplift with retailers price discounting to maximise public interest in January.